COVID-19 UPDATE: Following the latest UK Government update, we remain OPEN with the highest standard of health and safety measures in place. 

Join us for safe creative play in our new play sessions! More information here.

Pre-booking is essential for all guests - click here to book.


Pre-School Club!

Little LEGO lovers can enjoy big fun with our Adult and Toddler ticket (1 Adult and 1 child aged 5 and under) - get excited for the ultimate Indoor LEGO Playground!

Play and learning go hand-in-hand for pre-school development. 

DUPLO sessions and workshops will be held throughout the day on top of our other great play facilities for your child. Contact us before your visit to see if we'll be hosting DUPLO sessions.

Dedicated Playmakers

We have a team of Playmakers who are on hand to make sure you and your child always have an amazing visit. From mini building lessons to a giving you a little help when you've got your hands full, our Playmakers will be happy to assist.

DUPLO Storytime

Our storytime brings together learning, creativity and play. Our Playmakers will help your child to build characters and objects from our favourite books using chunky DUPLO blocks.

DUPLO Farmyard

With giant bunnies and a fun playhouse, this area is ideal for little LEGO lovers to explore. Build on the walls and listen to your favourite farmyard animals as you get stuck into two DUPLO brick pits. We've even got larger rubber bricks for tinier hands!

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For little ones over 3ft, they can play in the centre's softplay. Climb, jump and slide in our themed LEGO city soft play area with all the new friends you'll make. 

Special Events

Keep an eye out for our special seasonal events! We've always got something to get involved with - click here to see what's coming up.


Not only are we filled with tonnes of LEGO and fun play areas, but we also have amazing facilities to make it an easy and comfortable day out for you and your family

  • Baby changing facilities in female and unisex toilets
  • Nappy dispenser for when you're caught short
  • Highchairs for your little ones so you can both feed comfortably 
  • Pushchair area  so you can keep your hands free
  • Lifts to get you from admission to attraction and back out with ease
  • Cafe stocked with hot and cold drinks and snacks for little ones and big ones!
  • FREE WiFi! So you can keep up with what's going on

Fuss free travel!

It couldn't be easier getting to us! Find your transport option below

King Edwards Rd, Birmingham B1 2AA

Travelling by Car

M6 Jct 6 or M5 Jct 3 and follow brown signs for the NIA and SEA LIFE Centre.


Save on your parking! Get up to 25% off on your parking when using Q-Park Brindleyplace and The Mailbox. Simply present your parking ticket to our retail store team when leaving the attraction to take advantage of this discount. If you want to pre-book your parking in advance simply click here and follow the instructions below:

Brindleyplace Car-Park enter code “Sea15” to receive a 15% discount

Mailbox Car-Park enter code “Sea25” to receive a 25% discount


 The nearest stations are Birmingham New Street and Birmingham Moor Street, located a fifteen minute walk away.

Grab a bargain, sit back and relax!

Take the stress out of driving and travel to us by train! West Midlands Railway offers a frequent service from locations across the Midlands including Wolverhampton, Hereford, and Stratford to Birmingham's New Street and Moor Street stations. London Northwestern Railway connects Birmingham to major cities and towns including London, Coventry and Crewe. Discounted tickets are available when booked in advance, visit or for more information.

Travelling by bus

Buses 1, 8A, 8C stop on Five Ways Island. From there it is a 5 minute walk down Broad Street to the canal crossing before the Arena.

Buses 9, 22, 23, 24, 29, 120, 126, 127, 128, 129, 140, 141 stop on Brindleyplace, Broad Street which is just a couple of minutes away from the centre..

Buses 82, 87, 89, 101 stop at the Sandpits. The Centre is located directly on the other side of the road.